LINER.design
Brand & Product Design →
Since 2003, we have been developing brands by assembling them into a unified system from strategy and visual communications — from idea, naming, and identity to packaging, key-visuals, advertising campaigns, digital products, and video.
Areas of Activity and Projects
Beverages
We create brand and packaging solutions for beverages across all segments — from non-alcoholic drinks to beer, wine, and spirits. We combine category expertise, regulatory awareness, and strong visual storytelling to build recognizable products.
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Food Products
We design branding and packaging for food products, balancing emotional appeal with clarity and trust. Our approach considers category conventions, consumption context, and production realities to ensure market relevance and visual distinction.
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FMCG Goods
We work with fast-moving consumer goods, developing branding and packaging that meet retail standards and functional requirements. Our solutions focus on clear positioning, usability, and strong visual presence at the point of sale.
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Institutional Sectors
We create branding systems for institutions and professional services, emphasizing credibility, structure, and clarity. Our solutions help organizations communicate authority, values, and reliability across all business interactions.
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HORECA
We develop branding for restaurants, cafés, bars, and hotel projects, focusing on atmosphere and guest experience. Our work ensures consistent identity across interiors, menus, signage, and communication materials.
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Creative Industries
We design branding for media, entertainment, and creative projects where emotion and audience engagement are essential. Our approach combines strong concepts with flexible visual systems adapted to dynamic content environments.
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Events and Experiences
We create visual systems for events and experiential projects with high emotional intensity and limited lifecycle. Our solutions shape atmosphere, guide navigation, and reinforce memorability across physical and digital touchpoints.
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Beauty, Health & Sport
We work with brands in beauty, health, and sport, focusing on trust, motivation, and long-term engagement. Our branding balances aesthetics, functionality, and emotional connection to support sustainable brand growth.
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EURO 2020 Digest
Branding and digital platform development for coverage of the UEFA Euros 2020. The design is concise and dynamic, with a focus on statistics and analytics, allowing rapid access to key match information.
PROJECT
100 NEWS
Naming, visual style, and UX/UI design for a news media project. Central to the concept is speed, clarity, and concise information delivery, supported by a modular system, refined typography, and a dynamic interface.
PROJECT
RITMIKA Prod.
A digital platform for a video production company working with branded content, talents, and commercial formats. The project combines the brand’s presentation function with a user-friendly digital tool for showcasing its portfolio, services, and expertise.
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