LINER.design
Vitaly Kalashnik
Founder and art director of LINER.design
Welcome to LINER.design — an independent studio working across consumer and corporate branding, as well as digital products. Founded in 2003, the studio has grown as an author-driven practice rather than a production-line agency.
Our work starts with a clear understanding of business goals, industry context, and how a brand operates in the real world. This approach allows us to create solutions that go beyond surface aesthetics and remain relevant beyond short-term visual trends.

Over the years, LINER.design has built strong expertise in consumer and corporate branding, FMCG product categories, HoReCa, real estate, media, and digital products. Our projects are defined by a precise sense of genre, attention to detail, and a thoughtful balance between functionality and visual expression.
Approach
LINER.design does not work with templates or follow a single style or methodology. Each project starts with understanding the core of the product or business, its position in the market, and audience expectations. Design is treated as a flexible tool — it can be restrained or expressive, rational or emotional, depending on the task.

Structure, logic and visual impact are equally important. Aesthetics are not opposed to function: visual expression can be a value in itself when it supports the product’s purpose and context.
Experience
Over the years, the studio has delivered 300+ projects, ranging from local brands to large-scale corporate and product systems. LINER.design works with projects of different scope and complexity, maintaining the same level of focus and responsibility throughout.

Long-term experience across multiple industries allows the studio to navigate categories with confidence, understand the boundaries of what is appropriate, and deliver solutions that feel deliberate, relevant and well considered — never accidental or superficial.
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