100 NEWS
Naming, visual identity and UX/UI for a digital media platform
The 100 NEWS project was conceived as a news product designed for high-speed content consumption and intense competition for user attention. The task was to create a clear name, a distinctive visual system and an interface capable of supporting continuous content updates.
The brand and design concept is built around clarity, rhythm and a strong information hierarchy. A modular interface structure, expressive typography and restrained graphics enable users to quickly grasp key news without unnecessary distraction. UX/UI solutions are tailored to digital environments and short interaction scenarios, resulting in a cohesive media product with clear logic, a recognizable character and a consistent visual identity.
The 100 NEWS project was conceived as a news product designed for high-speed content consumption and intense competition for user attention. The task was to create a clear name, a distinctive visual system and an interface capable of supporting continuous content updates.
The brand and design concept is built around clarity, rhythm and a strong information hierarchy. A modular interface structure, expressive typography and restrained graphics enable users to quickly grasp key news without unnecessary distraction. UX/UI solutions are tailored to digital environments and short interaction scenarios, resulting in a cohesive media product with clear logic, a recognizable character and a consistent visual identity.
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