проект
Comprehensive brand development for LOTOBREW and a line of tea- and coffee‑based drinks under the same name
description
LOTOBREW is a line of premium tea‑, coffee‑ and milk‑based drinks created for those who appreciate rich taste and intense aroma. The LOTOBREW brand combines the tradition of natural ingredients with a modern, dynamic lifestyle. Its core idea is pleasure and vitality that accompany you at any moment of the day.
logo and style
The LOTOBREW logo is executed in a strict yet dynamic style that conveys a blend of quality, premium character, and energy. The graphic elements create an explosive texture effect, enhancing the perception of rich, intense flavor.
SKU
The LOTOBREW product line reflects the aesthetics of rich flavors and vivid emotions through expressive graphic solutions. The packaging design is built around dynamic splashes of liquid and natural ingredients that emphasize freshness and depth of flavor. Each drink has its own color code matching its flavor profile.
Green Tea – a refreshing green palette that highlights the natural character of the tea.
Mango Lime – an energetic combination symbolizing exotic freshness.
Cherry Puer – a deep ruby shade with notes of pu-erh tea and ripe cherry.
Dark Espresso – a rich coffee color conveying the depth and strength of espresso.
Banana Latte – creamy tones with accents of ripe banana.
Vanilla Milkshake – an airy milky shade with refined vanilla notes.
Green Tea – a refreshing green palette that highlights the natural character of the tea.
Mango Lime – an energetic combination symbolizing exotic freshness.
Cherry Puer – a deep ruby shade with notes of pu-erh tea and ripe cherry.
Dark Espresso – a rich coffee color conveying the depth and strength of espresso.
Banana Latte – creamy tones with accents of ripe banana.
Vanilla Milkshake – an airy milky shade with refined vanilla notes.
promo
The key advertising concept of LOTOBREW is the moment of enjoyment in every sip. The visuals focus on splashes of coffee and milk, natural ingredients, and intense textures, while each pack tells its own flavor story and the dynamic presentation creates a bright, memorable brand image.
The advertising materials include:
– Key visuals with close‑ups of the drinks that highlight texture and ingredients.
– Dynamic slogans that convey emotion: “ГЛУБОКИЙ АРОМАТ, МОЩНАЯ ЭНЕРГИЯ”, “THE ULTIMATE COFFEE RUSH”.
– The use of liquid splashes to create a sense of freshness and movement.
The advertising materials include:
– Key visuals with close‑ups of the drinks that highlight texture and ingredients.
– Dynamic slogans that convey emotion: “ГЛУБОКИЙ АРОМАТ, МОЩНАЯ ЭНЕРГИЯ”, “THE ULTIMATE COFFEE RUSH”.
– The use of liquid splashes to create a sense of freshness and movement.
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